This is a magazine advert for Ellie Goulding's 'Lights' album. A picture of her is used in the advert to ensure that the audience understand who Ellie Goulding is, and are aware of who to look for when they go for her music. It ensures that the artist is seen by the audience, further promoting herself to her target audience. The biggest text in the advertisement is the artists names, this is to catch the audience's eye onto the most important text, her name, again ensuring that her name is promoted to be known in relation to the face seen and the music people would hear. The name of the song being promoted is 'Lights' and is also interpreted in many ways into the presentation of the advertisement. It is also the second largest text as it is another piece of information that they want the audience to take note of and remember.
The colours in the image used are a way that the title of the song 'Lights' has been interpreted, through the use of the black, which would represent no light, to her skin and hair being bright and used in a way that represents a light being on and bringing some lightness to the darker parts. The image has been edited to make her hair look as though her hair has sparks of light in it, again representing the 'Lights' into the image. This has been continued through to the text in the advert as well, having them as though they are a light being switched on and of the relevant colours that are consistent throughout as well.
I would like to try and represent my song name within my image like this advert. I would also like to ensure that the image and the artists name are two of the main focus' of my advert like this one, I feel this would not only look good and professional but also would follow the conventions of this kind of advertisement. I would like my image to be used as the background of the advert as this one as done so, and I would like to use a medium shot as well, I feel this would be the best camera shot to take for my magazine advertisement as it would be the best shot to ensure that the artist can be easily seen and therefore ensure that the artist can be recognised by the audience that would look at my advertisement along with the artists name.