Genre Conventions of Chosen Song

As opposed to electrical instruments acoustic genre music uses instruments that solely produce sounds through acoustic means. They often use electrical means to produce an amplified clearer sound with their separate instrument, often using a microphone next to their acoustic guitar. Acoustic music is seen to be pure compared to other genres of music as others are seen to be more cluttered by technology and overproduction.

With the acoustic genre of music such conventions are often withheld, such as most acoustic songs contain lyrics that are slow and emotional, either revealing pain, love, loss, longing of something etc. A soft guitar is often used to create the base of the emotion and mood intended to be created through the song. Within the music video there is often love revealed and conveyed, expressing visually what is happening and being described through the lyrics of the song. This type of music often features many lyric to visual matches, giving the audience something to look at that is related to the lyrics in the song, which is used to try and help the audience understand the song more, and understand the meanings and feelings that the artist are trying to present to them.

Another convention of this type of genre is for the artist to show aspects of performance, such as both them playing their instrument and singing with the song, and them being part of the narrative whilst singing along with the song; this pleases the audience as it gives them the chance to see the artist perform.

A common feature in such music videos for this genre is for the artist of one member of the band to be featured in the video singing whilst walking or running throughout the video, which is often something to be connoted in relation to the lyrics of the song, which can often show in terms of the artist or bands journey of their success, or in relation to the lyrics them looking for something more, like in my chosen song, searching for a bigger meaning in life, or searching for love etc.

The rock genre is a type of popular music and was developed in the 1960s; the rock sound is often produced by the electrical guitar and the acoustic guitar. There are many different types and styles of the rock genre such as heavy metal, punk rock, blues rock, etc. And more specifically for the genre that is featured with my chosen artist/song, alternative rock, consists of various subgenres of which merged from the independent music, it was mainly an underground phenomenon;  alternative bands built underground followings by touring constantly and regularly releasing low-budget albums.

Rock as a genre would feature electrical instruments that would create a beat based backing track for the artist’s song, the genre usually features more upbeat pace, but can sometimes be mixed within another genre, creating a subgenre, making a different sound for their audience. Within the video for this genre there are often fast cuts that would cut on the beat of the song, and always feature the artist playing their instrument and singing, showing performance that would entertain their audience.