Magazine Advert Layout 1

Like the digipaks so far I have tried out a layout and font styles for my magazine advert of the digipak. I like the layout of this advert as well as the fonts I have chosen. I will be inserting a picture of the artist into the advert, as well as a small image of the digipak cover, ensuring it is seen by the reader so they know what to look for.

Layout of Digipak Back 1

This is my try for the layout of the back cover of the digipak, I have chosen a layout that I feel looks good and like an actual CD cover, I have also included the spines of the digipak, which I have put the name of the artist and the name of the album onto. I like the layout of this back cover and feel this may be my final layout chosen, I will insert a picture as the background to make the cover look more relevant to the artist and front cover.

Layout of Digipak Cover 1

This is the front cover of my digipak, this is a play with fonts I could use and the type of fonts I would possibly like to use as well. I have also tried this as a layout of where my text will be going, with the image in the middle, as the background of the digipak cover.

Magazine analysis 1

This is a magazine advert for Ellie Goulding's 'Lights' album. A picture of her is used in the advert to ensure that the audience understand who Ellie Goulding is, and are aware of who to look for when they go for her music. It ensures that the artist is seen by the audience, further promoting herself to her target audience. The biggest text in the advertisement is the artists names, this is to catch the audience's eye onto the most important text, her name, again ensuring that her name is promoted to be known in relation to the face seen and the music people would hear. The name of the song being promoted is 'Lights' and is also interpreted in many ways into the presentation of the advertisement. It is also the second largest text as it is another piece of information that they want the audience to take note of and remember.

The colours in the image used are a way that the title of the song 'Lights' has been interpreted, through the use of the black, which would represent no light, to her skin and hair being bright and used in a way that represents a light being on and bringing some lightness to the darker parts. The image has been edited to make her hair look as though her hair has sparks of light in it, again representing the 'Lights' into the image. This has been continued through to the text in the advert as well, having them as though they are a light being switched on and of the relevant colours that are consistent throughout as well. 

I would like to try and represent my song name within my image like this advert. I would also like to ensure that the image and the artists name are two of the main focus' of my advert like this one, I feel this would not only look good and professional but also would follow the conventions of this kind of advertisement. I would like my image to be used as the background of the advert as this one as done so, and I would like to use a medium shot as well, I feel this would be the best camera shot to take for my magazine advertisement as it would be the best shot to ensure that the artist can be easily seen and therefore ensure that the artist can be recognised by the audience that would look at my advertisement along with the artists name.

Digipak 3

This digipak, like the Oasis one, doesn't feature the actual artist on the cover. Instead the cover features a made love heart, this represents the type of music that will be featured on the album. Saying more about the artist himself, that he has created an album that would mainly be centred around love based things.

Like the other digipaks, the front cover of the digipak is featured on the CD face, making sure that there can be a distinct relation between the two, ensuring that the owner knows what CD they will be listening to without having to have the case with them, making things far more convenient for the owner. There are only the slightest of a difference between the front cover of the digipack and the CD face, giving the artist a way of adding just that little bit more information on the CD face.

The other faces of the digipak feature different things, as conventional with an album, there is a ordered list of the songs on the CD, informing the owner of which song they will be listening to as well as what songs will be coming on next. There is also general information on the artist featured in the digipak, telling a little of the back story of the artist, general things that a fan would like to know.

For my own digipak I would like to feature information on the artist that would interest the fans and buyers of the digipak, as well as ensuring the owners know the name of the song and artist, therefore promoting further. I would like to ensure that it is easily recognisable that the digipak and the CD belong together, ensuring that there is a relation and similarity between the two, following the conventional features of making a digipak and CD, and promoting the artist and their songs.

Digipak 2

Unlike the Oasis digipak this one shows the actual artist, as I would like to do with my own digipak. This represents the artist, ensuring that the audience knows what the artist looks like so that he can be recognised. The same picture has been used twice, one for the CD itself the other on one side of the digipak, this gives a better, clearly view of the image than it does on the CD, it also ensures that it looks like the actual CD belongs with the rest of the pack. Having a running theme throughout the digipak, with colour, font, and image.

On the front cover of the digipak the artist is looking to his left, which in a way could symbolise him showing the audience the way to open the rest of the digipak, as though the artist is willing the consumer to follow his directions to open the digipak and begin to enjoy his music. The layout of the inside of the digipak in a way hints which order the artist wants the audience to look, like reading a book, from left to right, as though starting from the left, so putting the CD in and playing it, then moving right and reading which songs are on the CD and what will come on after the next song etc, then right again to ensure the audience remember the artist.

I would like to try and interpret some of the features that are used for this digipak. I would like to have a picture of my artist as the front cover, which is a medium shot, making it possible to have the artist in a pose that would make the image more important. For the CD itself I would use a picture on that too, as it is a good way of making sure even if the digipak is lost that the CD can be recognised as that artist as well as making sure the artists face is still seen and known.

Digipak 1

This digipak for Oasis uses image to portray what kind of music is on this album, the use of the acoustic guitar as the front cover of the pack tells the audience that this in an acoustic album. It uses quite natural colours in terms of wood colours to interpret that the music is at its purest form of an acoustic guitar.

The songs are also printed onto the actual CD, which helps the user read where each song is before playing the CD in case the case can't be seen. It makes the CD look better than it would if it were just plain, ensuring that it is know that the CD belongs to that digipak, avoiding mixing CDs up with each other.

Like this I would like to interpret the kind of music the artist has done within the digipak. Ensuring that it looks like it should belong to the artist and their style. On my own digipak I want to show the artists actual face within the covers, as being a way of promotion to get the artists face recognised and known by its audience.

Shooting on 19th - 20th November

I had another shooting but things didn't go as planned due to the inconvenience of the weather. I had planned on doing my shots that were required to be done outside and in the streets, but the weather was very foggy, which wasn't what I wanted for my outdoors shots. Instead I shot the shots that were required to have a spotlight on the artist, with a plain background, this I felt went rather well. I think I got some good shots that I could use within my music video. I will continue to edit the shots I have currently got, fitting them where I want them to feature in my video.

Shooting on 12th - 13th November

I have done my first shooting for my music video, and some of the shots didn't go as I had originally planned, and may result in a change, such as changing what happens in that shot. But I think that some of the shots I did are usable for my music video. I am going to put my shots on an editing suite and see which ones I can use and which ones will need to be done again.

Shooting Schedule

12th - 13th November

Location: Bedroom

Shots: 

#1 - Close up of the artist laying on a bed
#2 - Medium shot of the artist sat on a bed
#3 - Close up of mobile phone
#4 - Medium shot of throwing mobile phone
#5 - Close up of the face with hands covering it
#6 - Medium shot of artist dropping arms
#8 - Long shot of artist stood in the middle of clothes flying everywhere
#9 - Close up of artist with eyes closed and breathing in and out
#14 - Long shot of artist sat at the window
#16 - Long shot of clothes flying everywhere again
#21 - Extreme close up of lips singing
#29 - Close up of a letter
#30 - Medium shot of artist screwing up the letter, throwing it then walking off

16th November

Location: Plain black background (spot light)

Shots:

#7 - Medium shot of artist singing
#17 - Close up of the artists face
#19 - Close up of the artist singing
#22 - Extreme close up of right side of artists face
#24 - Extreme close up of left side of artists face
#26 - Extreme close up of right side of artists face
#27 - Extreme close up of left side of artists face
#28 - Medium shot artist singing in spotlight

19th November

Location: Outside

Shots:

#10 - Close up of artists face
#11 - Close up of artists face in a mask
#12 - Close up of artists face again
#23 - Close up of mask falling on the floor

20th November

Location: Outside and the Streets

Shots:

#15 - Long shot of the artist walking through the streets
#18 - Long shot of artist in an open area singing
#20 - Tracking medium shot of artist walking down the street
#25 - Long shot of the artist dropping arms in open area

Location: Outside

Shots:
#13 - Medium shot of artist in the rain singing

This shot can not be fully scheduled into my planned shootings, this shot will be filmed within any of my scheduled filming times, depending on when there will be rain.

Script

Lyrics - Instrumental
Duration - 00:00 - 00:14

#1 - Close up of the artist laying on a bed
Lyrics - "I lie awake again, my bodies feeling paralysed"
Duration - 00:14 - 00:21

#2 - Medium shot of the artist sat on a bed
Lyrics - "I can't remember when, I didn't live through this disguise"
Duration - 00:21 - 00:28

#3 - Close up of mobile phone
Lyrics - "The words you said to me, They couldn't"
Duration - 00:28 - 00:32

#4 - Medium shot of throwing mobile phone
Lyrics - "Set me free"
Duration - 00:32 - 00:34

#5 - Close up of the face with hands covering it
Lyrics - "I'm stuck here in this life I didn't"
Duration - 00:34 - 00:38

#6 - Medium shot of artist dropping arms
Lyrics - "ask for"
Duration - 00:38 - 00:41

#7 - Medium shot of artist singing
Lyrics - "There must be something more"
Duration - 00:41 - 00:45

#8 - Long shot of artist stood in the middle of clothes flying everywhere
Lyrics - "Do we know what we're fighting for"
Duration - 00:45 - 00:48

#9 - Close up of artist with eyes closed and breathing in and out
Lyrics - "Breathe in, Breathe out, Breathe in, Breathe out"
Duration - 00:48 - 00:55

#10 - Close up of artists face
Lyrics - "With all these"
Duration - 00:55 - 00:56

#11 - Close up of artists face in a mask
Lyrics - "Masks we wore"
Duration - 00:56 - 00:57

#12 - Close up of artists face again
Lyrics - "We never knew what we had in store, Breathe in, Breathe out, Breathe in, Breathe out"
Duration - 00:57 - 01:09

#13 - Medium shot of artist in the rain singing
Lyrics - "A storm is rolling in, the thunders loud it hurts my ears, I'm paying for my sins, and it's gonna rain for years and years"
Duration - 01:09 - 01:23

#14 - Long shot of artist sat at the window
Lyrics - "I've fooled everyone, now what will I become, I have to start this over, I have to start this over"
Duration - 01:23 - 01:36

#15 - Long shot of the artist walking through the streets
Lyrics - "There must be something more"
Duration - 01:36 - 01:41

#16 - Long shot of clothes flying everywhere again
Lyrics - "Do we know what we're fighting for"
Duration - 01:41 - 01:45

#17 - Close up of the artists face
Lyrics - "Breathe in, Breathe out, Breathe in, Breathe out"
Duration - 01:45 - 01:53

#18 - Long shot of artist in an open area singing
Lyrics - "And all these masks we wore, we never knew what we had in store"
Duration - 01:53 - 01:59

#19 - Close up of the artist singing
Lyrics - "Breathe in, Breathe out, Breathe in, Breathe out"
Duration - 01:59 - 02:06

#20 - Tracking medium shot of artist walking down the street
Lyrics - "I've fooled everyone, now what will I become, I have to start this over, I have to start this over, There must be something more"
Duration - 02:06 - 02:25

#21 - Extreme close up of lips singing
Lyrics - "Do we know what we're fighting for"
Duration - 02:25 - 02:28

#22 - Extreme close up of right side of artists face
Lyrics - "Breathe in, Breathe out, Breathe in, Breathe out"
Duration - 02:28 - 02:35

#23 - Close up of mask falling on the floor
Lyrics - "And all these masks we wore, we never knew what we had in store"
Duration - 02:35 - 02:42

#24 - Extreme close up of left side of artists face
Lyrics - "Breathe in, Breathe out, Breathe in, Breathe out"
Duration - 02:42 - 02:48

#25 - Long shot of the artist dropping arms in open area
Lyrics - "There must be something more"
Duration - 02:48 - 02:56

#26 - Extreme close up of right side of artists face
Lyrics - "Breathe in, Breathe out"
Duration - 02:56 - 02:59

#27 - Extreme close up of left side of artists face
Lyrics - "Breathe in, Breathe out"
Duration - 02:59 - 03:02

#28 - Medium shot artist singing in spotlight
Lyrics - "There must be something more"
Duration - 03:02 - 03:09

#29 - Close up of a letter
Lyrics - Instrumental
Duration - 03:09 - 03:11

#30 - Medium shot of artist screwing up the letter, throwing it then walking off
Lyrics - Instrumental
Duration - 03:11 - 03:16

Analysed Lyrics

Animatic

Storyboard

Prezi

A2 Media on Prezi

Costume

- Jeans
- Shirt
- Trainers
- Leather Jacket

Locations

- Bedroom (opening scene)
- Streets (walking down)
- Open areas
- Black background with spotlight

Props List

- Mask
- Mobile Phone
- Letter
- Lots of clothing

Cast List

My video will contain just the one performer, as the artist would feature in their own music video, my actor will be Matthew Stipetic.

Genre Conventions of Chosen Song

As opposed to electrical instruments acoustic genre music uses instruments that solely produce sounds through acoustic means. They often use electrical means to produce an amplified clearer sound with their separate instrument, often using a microphone next to their acoustic guitar. Acoustic music is seen to be pure compared to other genres of music as others are seen to be more cluttered by technology and overproduction.

With the acoustic genre of music such conventions are often withheld, such as most acoustic songs contain lyrics that are slow and emotional, either revealing pain, love, loss, longing of something etc. A soft guitar is often used to create the base of the emotion and mood intended to be created through the song. Within the music video there is often love revealed and conveyed, expressing visually what is happening and being described through the lyrics of the song. This type of music often features many lyric to visual matches, giving the audience something to look at that is related to the lyrics in the song, which is used to try and help the audience understand the song more, and understand the meanings and feelings that the artist are trying to present to them.

Another convention of this type of genre is for the artist to show aspects of performance, such as both them playing their instrument and singing with the song, and them being part of the narrative whilst singing along with the song; this pleases the audience as it gives them the chance to see the artist perform.

A common feature in such music videos for this genre is for the artist of one member of the band to be featured in the video singing whilst walking or running throughout the video, which is often something to be connoted in relation to the lyrics of the song, which can often show in terms of the artist or bands journey of their success, or in relation to the lyrics them looking for something more, like in my chosen song, searching for a bigger meaning in life, or searching for love etc.

The rock genre is a type of popular music and was developed in the 1960s; the rock sound is often produced by the electrical guitar and the acoustic guitar. There are many different types and styles of the rock genre such as heavy metal, punk rock, blues rock, etc. And more specifically for the genre that is featured with my chosen artist/song, alternative rock, consists of various subgenres of which merged from the independent music, it was mainly an underground phenomenon;  alternative bands built underground followings by touring constantly and regularly releasing low-budget albums.

Rock as a genre would feature electrical instruments that would create a beat based backing track for the artist’s song, the genre usually features more upbeat pace, but can sometimes be mixed within another genre, creating a subgenre, making a different sound for their audience. Within the video for this genre there are often fast cuts that would cut on the beat of the song, and always feature the artist playing their instrument and singing, showing performance that would entertain their audience.